rthoganal how to bend the power toward the boar. >> rose: also to bill clinton and bill gates, bill ghaits terms of global health does a lot of seed money where he puts a lot of iq and a lot of money on a problem, and then partnered later, partners with government because they can scale it up in order to get real achievement, right? >> yeah, i think what -- >> rose: but the seed money is important to get going. >> yes. and committing to market i think with the pharmaceutical history, that advanced market commitment concept of saying yes this is a disease affected poor people who can't buy the pills, right? so we are going to guarantee that we will buy 100 million pills from you. we are taking lessons get, we are taking lessons from that to say what if the utility knew that those customers who are csidered noncustomers who were too poor are written off as too poor what if we help back them and say we guarantee you 90 percent of that slum will sign up and start paying a water bill if you put the pipes in there? and that kind of commitment might then release them and inspire them to get into